italo

Business Planning & Budgeting – Gian Carlo Mocci, Italo

OBIETTIVI
Realizzazione di un business plan strutturato e concreto, comprensione delle pratiche di pricing con riferimento ad un mercato di riferimento.
Attuazione di una campagna integrata sales, marketing e trade.

TEMATICHE
» Business Plan: definizione di goal, target, strategie, piano, azioni e timing
» Business Plan, Business Model, KPI, Data Management
» Budget: definizione investimenti e risorse, costruzione del P&L
» Presentazione di casi concreti di budget commerciali e di marketing
» Sales, Marketing e Trade, peculiarità ed elementi supplementari e complementari

 

Master in E-Commerce & Digital Marketing Management – Bologna, Roma e Pescara

Master in Sales & Marketing Management – Bologna e Roma

Data

08 Mag 2021 - 09 Mag 2021
Expired!

Ora

09:00
Categoria

Speaker

  • Gian Carlo Mocci
    Gian Carlo Mocci
    CRM Customer Relationship Management - Marketing Automation - Email Marketing - Digital Marketing presso ITALO

    > My career began as Italy Marketing & Business Development Representative for a merger & acquisition international project (USA – Europe – Asia);
    > Reporting to the Headquarter in Paris I’ve been the Quality Manager and Risk Manager for all the offices in Italy and Tunisia;
    > I’ve successfully managed Marketing & Business Development projects in B2C and B2B markets driving Digital Innovation, Customer Relationship Management CRM, Customer Experience Management CX, Customer Centricity, Data Management, Loyalty.

    Creativity and positivity are part of my being, along with the constant need to look ahead to measure myself on new challenges.

Tutti i Master in partenza
e in corso di erogazione si svolgeranno regolarmente e nel rispetto delle misure anti-Covid19 per la tutela della salute e della sicurezza.